Zack Snyder's Rebel Moon is set to be the latest addition to the sci-fi franchise akin to Star Wars, and the streaming giant Netflix has big plans in store for Snyder’s epic film. Netflix assures fans that its evolving strategy is geared towards providing the necessary marketing push to support its movies and franchises to stand out from the competition.
Zack Snyder and Netflix have had a successful partnership since the release of Army of the Dead and its spinoff film Army of Thieves. With Planet of the Dead and an anime prequel still on the horizon, the streaming giant is set to expand its portfolio with Rebel Moon, which has been extended from two parts to a trilogy, according to Netflix's Marketing Chief, Marian Lee, in a recent New York Times interview.
The $80 million film set has been receiving constant visits from Lee, according to producer Deborah Snyder, revealing Netflix's hands-on marketing approach to connect with audiences and communicate the essence of its content in ways that resonate. Rebel Moon marks the latest addition to the streaming giant's content library, and fans can look forward to a new and exciting marketing strategy leading up to its release.
Netflix's Rebel Moon is not only a film but also has a video game in the works, which may not be a first for the streaming service in branching out to gaming entertainment with its original content but according to Zack Snyder, the game will be developed as a highly immerse and huge scaled RPG. Although it wasn’t confirmed by the director, it sounds like the game will be a high-quality AAA game. Snyder also mentioned a graphic novel is in the works as well. A novelization, written by V. Castro, of the film, will be published before the release of the movie. The sci-fi epic was inspired by Star Wars, and fans of Zack Snyder's filmography are eagerly anticipating its release.
With its ambitious plans, Netflix aims to create a franchise that can rival Star Wars and become its own version of the epic space opera. The Rebel Moon trilogy is set to be a long-term investment for the streaming giant, and fans can expect to see more exciting developments in the coming years.
As Netflix continues to build its arsenal of original films, it's becoming increasingly clear that the streaming giant needs to prioritize wider theatrical releases. While their films are often critically acclaimed and generate buzz on social media, a theatrical release could help catapult them to a wider audience and elevate them to the level of cultural phenomenons like Star Wars or The Lord of the Rings. With Zack Snyder's Rebel Moon trilogy set to debut on Netflix in 2023, it's crucial for the platform to consider a wider theatrical release strategy if they want the franchise to reach its full potential. Without the exposure and grandeur of the big screen, even the most promising films can easily be overlooked.
Netflix and other streaming services could benefit from DVD and Blu-ray releases too. Zack Snyder's films have always been top sellers when it comes to DVDs and Blu-ray sales. All three movies, Man of Steel, Batman V Superman: Ultimate Edition, and Zack Snyder’s Justice League had almost record-breaking home media sales.
Rebel Moon is slated for release on Netflix on December 22, 2023, and is poised to take the streaming service to greater heights in the sci-fi genre.